"...free speech is not the same thing as consequence-free speech. The former is guaranteed by the Constitution. The latter is not.".
There seems to be a notion of those who speak out against "cancel culture" and think that free speech means the ability to say anything without impunity. Speech by nature is communication that usually has a purpose. It can be to persuade, entertain, share information, or be social. To expect others not to react what is the purpose of sharing it?
As per the U.S. Constitution and Bill of Rights:
"Amendment I
Who shall make no law or abridge free speech? Congress. In other words the government restriction or law. A citizen or entity is not restricted in expressing differing views. So to cry out about "freedom of speech" being violated by someone other than a government entity is bogus. When a person or private entity is reacting they are expressing their free speech.
As I said it's not realistic to expect Scott Adams to change his tune about views but the rest of us who disagree are free to express how we feel about him. For that, we should be thankful.